Tuesday, June 28, 2022

Go-Giver Or A Go-Getter

How did you become a better version of yourselves or how did you make your company increase its sales or how you were able to achieve the target without any hiccups.  You will get the answers or at least the approach after reading the book "Go-Giver". It is a great book by Bob Burg and John David Mann.

The Laws explained in the book can be even used in our daily life.

I went through the full audiobook via Storytel and later read the book summary online. The Go-Giver is worth listening also if you prefer audiobooks.

The book tells a parable of a man named Joe who, struggling to make his quarterly sales target, meets a mentor named Pindar to help him. Pindar then teaches Joe the “Five Laws of Stratospheric Success” by having Joe meet various people who have already mastered the five laws. 


While going through the book reminded me of a very famous book based on the Theory of Constraints i.e The Goal by Eliyahu M. Goldratt. "The Goal" book can be used for case studies in operations management, with a focus geared towards the theory of constraints, bottlenecks and how to alleviate them, and applications of these concepts in real life.

Go-Giver is a short read and contains a powerful message. In a competitive world where everyone seems to be fighting to earn more and achieve greater success, “The Go-Giver” offers an alternative set of business success principles built on giving and adding value to others. These laws were originally written to help businesses to increase sales and profits but were found to also improve relationships and success in life. 

The book starts with Go-Getter and ends with Go-Giver. (Send / Receive Mode)

Here are The Five Laws of Stratospheric Success
Be a Giver

1. The Law of Value — Your true worth is determined by how much more you give in value than you take in payment.
2. The Law of Compensation — Your income is determined by how many people you serve and how well you serve them.
3. The Law of Influence — Your influence is determined by how abundantly you place other people’s interests first.
4. The Law of Authenticity — The most valuable gift you have to offer is yourself.
5. The Law of Receptivity — The key to effective giving is to stay open to receiving.

Go-Getters are people who want to get something from others, while  Go-Givers are ones who want to give something to others.  Go-Getter will use a different approach or process than a Go-Giver.

Go-Givers treat the individual as a partner in the process, rather than as a passive person, one who is only on the receiving end. This means that you are willing to give the person the benefit of the doubt, that this may not be for them. This is also a way to show your respect for them. 

Go-Getter or a Go-Giver

Go-Getters, on the other hand, are pressuring the prospect, reiterating why they should be in the business and using the products, being relentless with closing the sale.  It’s like timeshares, where you can’t get away from the salesperson, because they continue to sweeten the deal until you cave.  And then after they sign and leave, they regret what they have done.  You never want your prospect to feel coerced, or regret what they have done.

“Give And You Shall Receive”

The book is fantastic to read, please go through the book in whichever mode you like, and do not forget to provide your feedback.

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