Leaders Start With Why
The post is for aspiring leaders, leaders in progress, and leaders who want to transform from Good to Great. Taken from the book by Simon Sinek, there are two types of leaders: > those who decide to manipulate to get to the end result. > those who start with the end result in mind and let everything else naturally fall into place. How they do it is by following a naturally occurring pattern Golden Circle : Why, How, and What. Golden Circle Why: Very few people or companies can clearly articulate why they do what they do. This isn’t about running a profitable company—that’s a result. Why is it all about your purpose? Why does your company exist? Why do you get out of bed in the morning? And why should anyone care? How: Some people and companies know how they do what they do. Whether you call them a "differentiating value proposition" or a "unique selling proposition," HOWs are often given to explain how something is different or better. What: Every single co...